Real transformations from professionals who achieved remarkable body composition results without sacrificing their careers or lifestyles
Names and photos may be changed for client privacy. All results are from real Pierce Performance clients.
Nothing speaks louder than results. Hear directly from professionals who achieved their goals.
Film Executive & Mountaineer
"Started lifting later in life and quickly plateaued with back pain and injuries. Ian rebuilt my foundation, and I've seen steady progress every week since. He tailored everything around my mountaineering goals—his knowledge of the body and nutrition made all the difference in getting me confident and pain-free."
Tech Executive & Team Leader
"I've been working with Ian for several years now on training and nutrition—it's really made a difference in my ability to learn what to do and progress toward my fitness goals. He's always super kind, always helpful. It's been really great to work with him, and I'm looking forward to more years of that."
Postpartum Strength Athlete
"Working with Ian has honestly exceeded every expectation I had. Not only have I come back stronger than ever after having a baby, but I've also learned how to fuel my body properly before and after workouts. Ian doesn't just coach workouts, he teaches you how to train smarter, listen to your body, and build strength in a sustainable way. I feel confident, strong, and fully supported."
First-Time Lifter
"I had never done consistent weightlifting before, and I didn't picture myself as someone who belonged in a powerlifting gym. Ian was extremely kind and thoughtful about what my goals were, what my wanted in my life, and what my relationship to fitness was. He created a plan that works for me and my schedule. I've been so surprised at how much I enjoy the work and how much I've progressed."
Strength Athlete
"I've been working out with Ian for a little over a year now. I haven't missed a workout. He's really helped with accountability. And always cheerful, positive, and super encouraging. And the most amazing thing, I am the strongest I have ever been, even at 44 years old."
Strength Training Client
"I'm much more confident in doing heavier back squats thanks to Ian. His attention to form and technique has been game-changing—I've built real strength without risking injury."
From unable to squat 45lbs → 115lbs in 1 year
Entrepreneur & CEO
"When we first started, I wasn't able to even squat a 45 pound bar. Ian backed me away from that and we really worked on my core and stability for a few months. Then he put me back on that bar in July, and I was able to squat with it. We started adding weights and it just kept compounding from there. At the height, I think I was squatting 115 pounds. It was a huge accomplishment for me from where I started to where I was. That was just consistency. He was kind, he was flexible, and it was the best experience that I've had training in a very, very long time. I highly recommend him."
Join Marc, Cody, Theo, and hundreds of other professionals who've transformed their lives with personalized coaching
Apply for Strategy CallProfessionals Coached
Report Improved Performance
Average Client Rating
Based on client surveys 2020–2024. "Professionals Coached" includes all coaching clients since 2020. "Improved Performance" self-reported via post-program client surveys measuring work productivity, energy, and focus. "Average Client Rating" based on post-program satisfaction surveys. Individual results vary.
Entrepreneur & Business Owner
"Working with Ian has been transformative. What sets him apart isn't just his extensive knowledge of fitness and nutrition (though that's certainly impressive), but the genuine personal investment he makes in my fitness journey. From day one, Ian took the time to understand not just my fitness goals, but my lifestyle, my challenges, and what actually motivates me. He remembers details from conversations weeks ago, whether it's about a work deadline that might affect my training schedule or a nagging shoulder issue I mentioned in passing. This attention to detail extends to every aspect of our sessions. He notices when my form shifts even slightly, when I'm compensating with the wrong muscle group, or when I need to be pushed versus when I need to scale back. What I appreciate most is how Ian explains the 'why' behind everything. He doesn't just tell me to do an exercise. Instead, he helps me understand which muscles we're targeting, why it matters for my specific goals, and how it fits into my overall program."
After 12 Weeks:
Understood the "why" behind every exercise • Improved form and technique • Built sustainable fitness habits • Gained confidence in training knowledge
Software Developer • First-Time Weight Lifter
"I'd never lifted weights before—I was that guy who stuck to the treadmill because the weight room seemed intimidating. I didn't know what half the machines did, and I was terrified of looking like I didn't belong. Ian started me with just the basics: proper form, breathing techniques, core stability. He never made me feel stupid for asking 'dumb questions.' Six months later, I'm squatting 245 pounds and actually looking forward to my sessions. It's become something I genuinely enjoy, not something I dread on my calendar. I wish I'd started years ago."
After 12 Weeks:
Squat: 95 lbs → 245 lbs • Bench press: empty bar → 135 lbs • Deadlift: 95 lbs → 225 lbs • Lost 12 lbs body fat
Marketing Director • Irregular Schedule
"My work schedule is genuinely all over the place—some weeks I'm pulling 60-hour weeks, others are lighter, and I never know what's coming. I'd tried personal trainers before who gave me rigid schedules that fell apart the moment I had a late meeting. Ian was different. He built flexibility into my program from day one—if I can only get two sessions in during a crazy week, that's fine, and he adjusts accordingly. I'm stronger than I've been in a decade, and I'm doing it in just 3 focused sessions a week. My old work pants fit again, and I actually have energy when I get home from the office instead of collapsing on the couch. It's been a complete game-changer for my confidence and my energy levels."
After 12 Weeks:
Deadlift: 65 lbs → 195 lbs • Squat: 85 lbs → 175 lbs • Lost 2 inches off waist • Down one pant size
Weekend Athlete • Surfer & Runner
"I've surfed and run marathons for years, but my body was starting to break down. The shoulder tightness was constant—I couldn't paddle for more than 20 minutes without pain, and my knee would ache after every long run. I'd seen physical therapists who gave me exercises but didn't understand my sports. Ian was different. He actually watches me surf and asked about my specific movement patterns. He built a strength program that complements my sports instead of conflicting with them. My shoulder feels better than it has in a decade, my knee is completely fine now, and I'm catching more waves with more power than I did in my 20s. The mobility work has been absolutely transformational—I'm moving better now than I did ten years ago."
After 12 Weeks:
Shoulder pain significantly reduced • Knee issues resolved • Surf sessions extended to 60+ minutes • Running times improved • Noticeably better mobility and range of motion
Real people, real progress, realistic timelines. No overnight transformations—just consistent, sustainable progress that fits real life.
Apply for a Private Strategy CallJoin the professionals who've transformed their bodies, energy, and performance with the Pierce Protocol.
These aren't just testimonials—they're proof that sustainable transformation is possible, even with a demanding career.