Real transformations from professionals who achieved remarkable body composition results without sacrificing their careers or lifestyles
Names and photos may be changed for client privacy. All results are from real Pierce Performance clients.
My 20-week transformation came while I was training 50+ clients per week, enjoying summer trips, celebrating birthdays, and living my life. As a full-time coach with years of training experience, my results came faster than most—but I also took my time and didn't rush the process. Your timeline will likely be different, and that's completely normal.
Stressed, inconsistent, losing the disciplined version of myself
Confident, consistent, actions matching standards
"This wasn't just a physical transformation. It was proof that the system works. I built this program to deliver results in 12 weeks, with the option to continue training long-term. Many clients, like Kisha and Donna, have trained with me for years. Your journey is yours—whether it's 12 weeks or beyond."
— Ian Pierce, Founder
Before finding what works, I tried approaches that failed. Here's what I learned the hard way.
Weeks 1-4 • Complete Failure
What I Did: Jumped into 6-day-per-week training, cardio every morning, strict meal prep with zero flexibility
What Happened: Burnout by week 3. Couldn't keep up with client work, felt exhausted, started skipping workouts, binged on weekends
The Lesson: Extreme approaches don't work for busy professionals. Sustainability beats intensity every time.
Weeks 5-8 • Backfired Completely
What I Did: Cut calories way too low (1,600/day) thinking "faster is better." Tracked obsessively, avoided social events
What Happened: Lost strength in the gym, mood tanked, couldn't focus on client calls, metabolism slowed down, plateau'd after 2 weeks
The Lesson: Moderate deficits with strategic refeeds preserve muscle, energy, and sanity. You can't out-starve your metabolism.
After 8 weeks of frustration, I realized I was approaching this like a bodybuilder prepping for a show—not like the busy professional I actually was. That's when I built the Pierce Protocol: 3-5 focused training sessions per week, moderate calorie deficit with flexibility for life, and strength-first programming that fits around a chaotic schedule.
The result? -32.9 lbs, -7.5% body fat over the next 12 weeks—while enjoying summer trips, birthday celebrations, and actually living my life. That's the system I now teach to every client.
Based on hundreds of executive coaching clients (2020–2024)
Waist Reduction
Body Fat Reduction
Strength Gains
Energy & Sleep Quality
Results based on 12-week executive coaching engagements. Includes clients working 60-80+ hour weeks, frequent travel, irregular schedules, and multiple weekly client dinners. Individual results vary based on adherence, starting point, and lifestyle factors.
Nothing speaks louder than results. Hear directly from professionals who achieved their goals.
Triathlete & Surfer
"Ian doesn't just stop at the workouts—he looks at the big picture. He's helped me with sleep habits and nutrition, giving me tips that have seriously improved my overall game. Since joining his classes, I've seen real progress in my strength and confidence."
First-Time Lifter
"I had never done consistent weightlifting before, and I didn't picture myself as someone who belonged in a powerlifting gym. Ian was extremely kind and thoughtful about what my goals were, what I wanted in my life, and what my relationship to fitness was. He created a plan that works for me and my schedule. I've been so surprised at how much I enjoy the work and how much I've progressed."
Strength Training Client
"I'm much more confident in doing heavier back squats thanks to Ian. His attention to form and technique has been game-changing—I've built real strength without risking injury."
Film Executive & Mountaineer
"Started lifting later in life and quickly plateaued with back pain and injuries. Ian rebuilt my foundation, and I've seen steady progress every week since. He tailored everything around my mountaineering goals—his knowledge of the body and nutrition made all the difference in getting me confident and pain-free."
Tech Executive & Team Leader
"I've been working with Ian for several years now on training and nutrition—it's really made a difference in my ability to learn what to do and progress toward my fitness goals. He's always super kind, always helpful. It's been really great to work with him, and I'm looking forward to more years of that."
From unable to squat 45lbs → 115lbs in 1 year
Entrepreneur & CEO
"When we first started, I wasn't able to even squat a 45 pound bar. Ian backed me away from that and we really worked on my core and stability for a few months. Then he put me back on that bar in July, and I was able to squat with it. We started adding weights and it just kept compounding from there. At the height, I think I was squatting 115 pounds. It was a huge accomplishment for me from where I started to where I was. That was just consistency. He was kind, he was flexible, and it was the best experience that I've had training in a very, very long time. I highly recommend him."
Join Marc, Cody, Theo, and hundreds of other professionals who've transformed their lives with personalized coaching
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Average Client Rating
Based on client surveys 2020–2024. "Professionals Coached" includes all coaching clients since 2020. "Improved Performance" self-reported via post-program client surveys measuring work productivity, energy, and focus. "Average Client Rating" based on post-program satisfaction surveys. Individual results vary.
Software Developer • First-Time Weight Lifter
"I'd never lifted weights before and was intimidated by the gym. Ian started me with just the basics—proper form, breathing, core stability. Six months later, I'm squatting with real weight and actually looking forward to my sessions. It's become something I enjoy, not something I dread."
Progress Over 6 Months:
Squat: bodyweight → 245 lbs • Bench press: empty bar → 75 lbs • Built consistent gym habit
Marketing Director • Irregular Schedule
"My work schedule is all over the place—some weeks I'm swamped, others are lighter. Ian built flexibility into my program so I could adjust when things got crazy. I'm stronger than I've been in years, and I'm doing it in just 3 sessions a week. My clothes fit better and I actually have energy after work now."
Progress Over 4 Months:
Deadlift: 65 lbs → 195 lbs • Lost 2 inches off waist • Consistent 3x/week training
Weekend Athlete • Surfer & Runner
"I surf and run regularly, but I was dealing with shoulder tightness and some knee issues. Ian built a strength program that complements my sports instead of interfering with them. My shoulder feels better than it has in years, my knee feels great, and I'm surfing stronger. I'm even running with better times now. The mobility work has been a game-changer."
Progress Over 5 Months:
Shoulder and knee pain resolved • Improved surf paddling strength • Better running times • Improved mobility and range of motion
Retired Teacher • Training for 2+ Years
"I've been training with Ian for over two years now. At 71, I'm stronger than I was at 60. I'm squatting, deadlifting, and doing things I never thought I'd be able to do at my age. My daughter even started training with Ian after seeing my progress. This isn't just about 12 weeks—this is sustainable for life."
Progress Over 2+ Years:
Consistent training for 2+ years • Built significant strength safely • Inspired family members to start training
Real people, real progress, realistic timelines. No overnight transformations—just consistent, sustainable progress that fits real life.
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