LEGAL

Privacy Policy

Your privacy matters to us

Last Updated: December 17, 2025

Pierce Performance HQ ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website pierceperformancehq.com and use our services.

Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the site or use our services.

1. Information We Collect

Personal Data

We may collect personally identifiable information that you voluntarily provide to us when you:

  • Fill out contact forms or sign up for our programs
  • Schedule a consultation or coaching call
  • Subscribe to our newsletter or blog updates
  • Use our Pierce Performance app
  • Participate in our coaching programs

This information may include:

Contact Information

  • • Name
  • • Email address
  • • Phone number
  • • Mailing address

Professional & Financial Information

  • • Occupation and work schedule
  • • Annual income/revenue (for qualification)
  • • Investment capacity
  • • Payment information

Health & Fitness Data

  • • Body composition metrics (weight, body fat %, measurements)
  • • Fitness goals and transformation objectives
  • • Training history and experience level
  • • Injury history and physical limitations
  • • Current fitness level and activity

App Usage & Performance Data

  • • Workout logs and training session data
  • • Nutrition tracking and meal logs
  • • Progress photos and body measurements
  • • Twice weekly check-in submissions
  • • Adherence rates and compliance metrics
  • • Sleep quality, energy levels, performance ratings
  • • Video form checks and exercise demonstrations

Health Information Privacy Notice (HIPAA Clarification)

While we collect health and fitness-related information, Pierce Performance HQ is not a HIPAA-covered entity as we do not provide medical services, diagnosis, or treatment. We are a fitness coaching service. However, we treat all health and fitness data with the highest level of confidentiality and security. The data collected is used solely for creating personalized coaching programs and tracking your transformation progress.

Automatically Collected Information

When you visit our website, we may automatically collect certain information about your device, including:

  • Browser type and version
  • Operating system
  • IP address
  • Pages visited and time spent on pages
  • Referring website addresses

2. How We Use Your Information

We use the information we collect to:

Provide and Manage Services

Deliver coaching programs, process registrations, manage your account, and provide customer support.

Personalize Your Experience

Create customized training and nutrition plans tailored to your specific goals and fitness level.

Communication

Send you program updates, coaching feedback, newsletters, and respond to your inquiries.

Analytics and Improvement

Analyze website usage, improve our services, and optimize your transformation results.

Legal Compliance

Comply with legal obligations, prevent fraud, and protect our rights and safety.

3. Disclosure of Your Information

We may share your information in the following situations:

  • 1

    Service Providers

    We may share your data with third-party service providers who perform services on our behalf, including:

    • Coaching Platform: Everfit (workout delivery, progress tracking, client communication)
    • Payment Processing: Stripe (secure payment transactions and billing)
    • Email & SMS Services: Automated email delivery and text message notifications
    • Analytics Providers: Website traffic analysis and user behavior tracking
    • Testimonial Management: Senja (collecting and displaying client reviews)
    • Scheduling Tools: Calendar and appointment booking systems
    • Cloud Storage: Secure data hosting and backup services
  • 2

    Legal Requirements

    We may disclose your information if required by law or in response to valid legal requests by public authorities.

  • 3

    Business Transfers

    In connection with any merger, sale of company assets, or acquisition of all or a portion of our business by another company.

  • 4

    With Your Consent

    We may disclose your information for any other purpose with your consent.

Important Note

We do not sell, rent, or trade your personal information to third parties for their marketing purposes.

1A. Health & Fitness Data Collection and Management

Transparency About Biometric and Health Data

Pierce Performance HQ collects and processes health and fitness data, including biometric information, to provide you with personalized coaching services. This section explains in detail what we collect, how we use it, how it's protected, and your rights regarding this sensitive information.

Biometric and Health Data We Collect

Through our coaching app and program participation, we may collect the following types of health and fitness data:

Biometric Measurements

  • Body weight (recorded weekly or bi-weekly)
  • Body fat percentage (via InBody, DEXA, or calipers)
  • Circumference measurements (waist, hips, chest, arms, legs)
  • Muscle mass and lean body mass estimates
  • Height and body composition metrics

Progress Photos & Videos

  • Full-body transformation photos (front, side, back)
  • Before, during, and after progress images
  • Video recordings of exercise form checks
  • Check-in photos submitted twice weekly
  • Visual documentation of physical changes

Performance & Activity Data

  • Workout performance logs (sets, reps, weight lifted)
  • Cardiovascular activity tracking
  • Daily step counts and activity levels
  • Exercise adherence rates and compliance metrics
  • Training volume and intensity data

Health & Wellness Indicators

  • Sleep quality ratings and duration
  • Energy levels and daily performance ratings
  • Stress levels and recovery status
  • Injury history and physical limitations
  • General health questionnaire responses
  • Nutrition logs and dietary intake data

How We Use Your Health & Fitness Data

Your health and fitness data is collected and used exclusively for the following legitimate purposes:

1

Program Design and Personalization

Creating customized training programs, nutrition plans, and coaching strategies tailored to your unique body composition, fitness level, goals, and lifestyle constraints.

2

Progress Tracking and Adjustments

Monitoring your transformation progress, identifying trends, and making evidence-based adjustments to optimize your results and prevent plateaus.

3

Coaching Feedback and Communication

Providing personalized feedback on your check-ins, analyzing your progress photos and measurements, and delivering targeted coaching advice based on your data.

4

Safety and Injury Prevention

Ensuring program prescriptions are safe and appropriate based on your injury history, physical limitations, and current health status. Modifying exercises to accommodate restrictions.

5

Accountability and Motivation

Using your data to celebrate wins, maintain accountability, identify challenges early, and keep you motivated throughout your transformation journey.

6

Service Improvement (Aggregated Only)

Analyzing anonymized, aggregated data trends to improve coaching methodologies, refine program templates, and enhance service quality. Individual data is never shared.

What We DO NOT Do With Your Health Data

  • We DO NOT sell, rent, or trade your health or biometric data to third parties
  • We DO NOT use your data for marketing purposes beyond our coaching services
  • We DO NOT share your progress photos publicly without your explicit written consent
  • We DO NOT provide medical diagnosis, treatment, or medical advice based on your data
  • We DO NOT share your individual health data with insurance companies or employers

How We Protect Your Health & Fitness Data

Industry-Standard Security Measures

We implement comprehensive security measures through trusted third-party platforms to protect your sensitive health and fitness data:

Technical Safeguards
  • Encrypted data transmission (HTTPS/SSL) for all communications
  • Secure cloud storage with redundant backups through industry-leading providers
  • Platform-level encryption and security maintained by Everfit (our coaching platform)
  • Payment data protected through Stripe's PCI-DSS compliant infrastructure
  • Regular security updates and vulnerability monitoring
Administrative Safeguards
  • Strict access controls - only authorized coaching staff
  • Multi-factor authentication for system access
  • Staff training on data privacy and confidentiality
  • Regular security policy reviews
  • Confidentiality agreements with all team members

Important Security Notice

While we implement robust security measures and use trusted service providers with enterprise-grade security infrastructure, no method of electronic transmission or storage is 100% secure. We cannot guarantee absolute security. In the unlikely event of a data breach affecting your health information, we will notify you promptly in accordance with applicable laws.

Your Rights Regarding Health & Fitness Data

You have specific rights regarding your health and fitness data. We are committed to honoring these rights promptly and transparently:

Right to Access

You can request a complete copy of all health and fitness data we hold about you, including:

  • • All biometric measurements and body composition data
  • • Progress photos and videos you've submitted
  • • Workout logs and performance history
  • • Nutrition logs and dietary tracking data
  • • Health questionnaire responses and wellness indicators

Response time: Within 30 days of verified request

Right to Correction

If any of your health data is inaccurate or incomplete, you can request corrections. We will update your records promptly and notify you of changes made.

Right to Deletion

You can request deletion of your health and fitness data at any time. Here's how the process works:

How to Request Data Deletion:
  1. 1. Email [email protected] with subject line "Health Data Deletion Request"
  2. 2. Include your full name and email address associated with your account
  3. 3. Specify what data you want deleted (e.g., all data, progress photos only, etc.)
  4. 4. We will verify your identity and confirm the deletion request
  5. 5. Your data will be permanently deleted within 30 days

Important Notes on Deletion:

  • • Deletion is permanent and irreversible - we cannot recover deleted data
  • • Some data may be retained for legal/regulatory compliance (e.g., financial records for tax purposes)
  • • Deletion may impact our ability to provide ongoing coaching services
  • • If you're an active client, we recommend discussing deletion implications with your coach first
  • • Anonymized/aggregated data used for service improvement cannot be deleted as it's no longer identifiable

Right to Data Portability

Request your health and fitness data in a structured, machine-readable format (JSON, CSV) that you can transfer to another service provider. See Section 12 for detailed instructions.

Right to Restrict Processing

Request that we limit how we use your data while you dispute accuracy, challenge legality, or need data preservation for legal claims. We will honor restriction requests while maintaining essential service delivery.

Right to Object

Object to our use of your health data for certain purposes (e.g., marketing). Note that objecting to data use for core coaching purposes may prevent us from delivering services effectively.

HIPAA Compliance Status

Pierce Performance HQ is NOT a HIPAA-covered entity. We do not provide medical services, diagnosis, or treatment. We are a fitness coaching service that collects health and fitness data to support your transformation goals.

While we are not subject to HIPAA regulations, we take the privacy and security of your health data seriously and have implemented practices inspired by industry standards, including:

  • Encrypted data transmission through secure connections
  • Access controls and authentication through our trusted platform partners
  • Staff training on data privacy and confidentiality
  • Breach notification procedures as required by law
  • Client rights for access, correction, and deletion of data

Important: If you have medical questions or health concerns, please consult with qualified healthcare professionals. Our coaching services complement, but do not replace, medical advice.

Questions About Your Health Data?

If you have questions about how we collect, use, or protect your health and fitness data, or if you want to exercise any of your rights, please contact us:

[email protected] Response time: Within 48 business hours

4. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to track activity on our website and hold certain information. Cookies are files with small amounts of data that may include an anonymous unique identifier.

Types of Cookies We Use:

Essential Cookies

Required for the website to function properly and cannot be disabled.

Analytics Cookies

Help us understand how visitors interact with our website.

Preference Cookies

Remember your preferences and settings for a better experience.

Marketing Cookies

Track visitors across websites to display relevant advertisements.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our website.

5. Data Security

We implement industry-standard technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction.

Our Security Approach:

  • Encrypted data transmission through secure connections (HTTPS/SSL)
  • Secure data storage and regular backups through trusted cloud providers
  • Limited access to personal data by authorized coaching staff only
  • Industry-standard safeguards through trusted vendors (Everfit for coaching platform, Stripe for payment processing, Senja for testimonials)
  • Regular review and updates of security practices

Important Disclaimer

While we implement robust security measures and rely on trusted service providers with their own security infrastructure, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security.

6. Your Privacy Rights

Depending on your location, you may have the following rights regarding your personal data:

Right to Access

Request copies of your personal data that we hold.

Right to Rectification

Request correction of any inaccurate or incomplete information.

Right to Erasure

Request deletion of your personal data under certain circumstances.

Right to Restrict Processing

Request limitation of how we process your data.

Right to Object

Object to our processing of your personal data under certain circumstances.

Right to Data Portability

Request transfer of your data to another organization or directly to you.

Exercise Your Rights

To exercise any of these rights, please contact us using the information below.

Contact Us

7. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

Retention Periods:

  • Active Clients: Data retained for the duration of your program and for up to 2 years after completion for records and follow-up.
  • Newsletter Subscribers: Until you unsubscribe or request deletion.
  • Website Analytics: Aggregated data retained indefinitely; individual data typically 26 months.
  • Payment Information: Retained per legal and regulatory requirements (typically 7 years).

8. Third-Party Links

Our website may contain links to third-party websites that are not operated by us. If you click on a third-party link, you will be directed to that third party's site.

Please Note

We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services. We strongly advise you to review the Privacy Policy of every site you visit.

9. Children's Privacy

Our services are not intended for individuals under the age of 18. We do not knowingly collect personally identifiable information from children under 18.

If you are a parent or guardian and you are aware that your child has provided us with personal data, please contact us. If we become aware that we have collected personal data from children without verification of parental consent, we will take steps to remove that information from our servers.

Report Child Data Collection

10. International Data Transfers

Your information, including personal data, may be transferred to and maintained on computers located outside of your state, province, country, or other governmental jurisdiction where data protection laws may differ.

If you are located outside the United States and choose to provide information to us, please note that we transfer the data, including personal data, to the United States and process it there.

Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.

11. AI and Automated Decision-Making

Pierce Performance HQ is committed to transparency about how technology is used in delivering our coaching services. This section explains our use of artificial intelligence (AI) and automated systems.

How We Use AI and Automation

Program Personalization Tools

We may use AI-powered tools to help analyze your fitness data, progress metrics, and training patterns to provide personalized program recommendations and adjustments. These tools assist our coaches in creating more effective training plans tailored to your goals.

Communication and Scheduling

Automated systems may be used to send reminders, schedule check-ins, deliver educational content, and facilitate communication between you and your coach. These systems help ensure timely delivery of program materials and support.

Progress Tracking and Analytics

Automated analytics may process your health and fitness data to generate progress reports, identify trends, and highlight areas for improvement. This helps you and your coach make data-driven decisions about your program.

Content Recommendations

AI systems may recommend educational content, workout variations, or nutrition guidance based on your profile, goals, and program progress to enhance your learning and results.

Important Limitations and Human Oversight

No Purely Automated Decisions: We do not make significant decisions about your coaching program, eligibility, pricing, or service delivery based solely on automated processing without human review.

Human Coaches Always Involved: All AI and automated tools serve as assistive technology to support our human coaches. Your coach reviews AI-generated recommendations and makes final decisions about your program adjustments, training prescriptions, and nutrition guidance.

Medical Decisions: AI and automated systems are never used to diagnose medical conditions, prescribe medical treatment, or make health decisions that require professional medical judgment. Always consult qualified healthcare professionals for medical advice.

Your Right to Human Review: If you have concerns about any AI-assisted recommendations or automated communications, you can request human review by contacting your coach directly or emailing [email protected].

Data Used by AI Systems

When AI tools are used, they may process the following data to provide personalized coaching support:

  • Your fitness goals, preferences, and program history
  • Progress photos, measurements, and body composition data
  • Workout performance data and training logs
  • Nutrition logs and dietary patterns
  • Communication patterns and engagement with program materials

All data processed by AI systems is subject to the same privacy protections outlined in this Privacy Policy. We never sell your data to third parties or use it for purposes outside of delivering and improving our coaching services.

12. How to Download Your Data

You have the right to request a copy of all personal data we hold about you. We are committed to providing your data in a portable, structured format that you can use with other services.

How to Request Your Data

1

Submit a Data Request

Email [email protected] with the subject line "Data Download Request - [Your Name]". Include your full name and the email address associated with your account to help us verify your identity.

2

Identity Verification

For your security, we may ask you to verify your identity by providing additional information or answering security questions. This protects your data from unauthorized access.

3

Receive Your Data

We will provide your data within 30 days of verifying your identity. Your data package will be delivered via secure email as a downloadable file (typically in JSON, CSV, or PDF format).

What's Included

  • Your profile and account information
  • Progress photos and measurements
  • Workout logs and training history
  • Nutrition logs and meal plans
  • Communication history with coaches
  • Payment and billing records
  • Program materials and resources provided

Processing Timeline

Standard Requests: Processed within 30 days

Complex Requests: May require up to 60 days if your data spans multiple systems or requires extensive compilation

Rush Requests: Contact us if you need expedited processing due to urgent circumstances

Data Portability Rights

In addition to downloading your data, you have the right to:

  • Transfer your data: Request that we transfer your data directly to another service provider (where technically feasible)
  • Request specific data subsets: Ask for only certain categories of data rather than your complete data package
  • Receive data in different formats: Request alternative file formats if you have specific technical requirements

Note: Data download requests are provided free of charge for the first request within a 12-month period. Additional requests may incur a reasonable administrative fee.

13. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date at the top of this Privacy Policy.

Stay Informed

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

14. Contact Us

If you have any questions about this Privacy Policy, please contact us:

Pierce Performance HQ

Fitness Coaching

Need Help?

Our team is here to assist you with any privacy-related questions or concerns.

Contact Support

Your Privacy Matters

By using our website and services, you acknowledge that you have read and understood this Privacy Policy and agree to its terms.