A system for high-performing professionals who want a lean, strong, sustainable physique — without sacrificing work, travel, or social life
My role isn't to motivate you — it's to make the correct decisions inevitable. You show up. The system handles the rest.
I don't coach motivation. I design systems that remove friction.
My name is Ian Pierce. My fitness journey spans over 15 years—from high school football to collegiate athletics—and 7+ years coaching professionals. Health and wellness gave me clarity, focus, and work ethic. That foundation became non-negotiable.
After college, I spent years in the New York City real estate market, but I realized fitness was the real transformation tool. It was a force multiplier—improving every aspect of my clients' lives on a deeper level than I ever could before.
Blink Fitness
LA Fitness
Equinox Downtown
My mission: help people live a fuller life through achieving a strong mind, body, and spirit connection.
Whether you want hands-on guidance in the gym or a fully remote system that travels with you — there's a path built for your life.
I come to your home or building gym throughout the East Bay. Every session includes hands-on form correction, real-time feedback, and undivided attention.
Between sessions, you're fully supported with custom programming, nutrition tracking, and direct messaging through the app. Month-to-month — no long-term contract.
Starting at $499/mo
1x, 2x, or 3x per week — built around your schedule
This is the deepest level of coaching I offer. A fully immersive, 12-week transformation that goes far beyond what happens in the gym — weekly 1:1 video calls, custom programming delivered to your phone, precision nutrition, and real accountability.
We don't just train. We break down your habits, rebuild your relationship with food, audit your schedule, and design a system that works around your life — not the other way around. This is the program where everything changes.
$3,997 — 12 Weeks, Weekly 1:1 Calls Included
Travel-proof. Fully remote. Deeper than in-person.
Built while running a full-time coaching business and dealing with real-life stress
Weight Lost: 32.9 lb
Body Fat Reduction
Total Timeline
Coaching Practice
"I rebuilt my discipline. I rebuilt my confidence. I finally became the kind of man whose actions match his standards."
— Ian Pierce, Founder
The Pierce Protocol exists so others don't have to figure this out themselves.
I tried everything—but nothing stuck because none of it matched the pressure, pace, and demands of my actual life. The Pierce Protocol delivers results in 12 weeks.
What I Tried (That Failed):
Random workouts hoping they'd work
Eating less until my energy died
Restrictive diets that didn't fit my schedule
2–3 hour weekend sessions to "make up for it"
The Solution That Worked:
Deficit Days for precision fat loss
Refeed Days for hormones & energy
Maintenance Days for metabolic stability
A system that compounds, not burns out
Days/Week Working
Clients Training/Week
Real-Life Stress
"If I can achieve this level of transformation in that environment, you can too—with a system built for you, not against you."
— Ian Pierce, Founder
7 years of continuous education from the industry's most respected organizations
American Council on Exercise
Elite Performance Training
Evidence-Based Nutrition Coaching
Advanced Strength Training
Movement & Mobility Specialist
Functional Suspension Training
Movement Assessment & Correction
Elite Certifications
Years of Experience
Professionals Coached
Continuous education from the industry's most respected organizations ensures you receive cutting-edge, evidence-based training and nutrition strategies.
*"Professionals Coached" reflects total client count from 2018–2024, including 1-on-1 training, group coaching, and online programs.
This isn't theory. This is what happens when structure meets consistency.
From burnout and inconsistency to strength that shows up in every area of life. The system rebuilds confidence, energy, and focus inside and outside the gym.
The physique is just a reflection of alignment. When you master your habits, the mirror shows evidence, not validation.
Structure becomes second nature. Every rep reinforces your identity. Proof that precision and consistency create freedom.
Energy, focus, and freedom reclaimed. This is what it feels like when your system works for you, not against you.
Strength. Discipline. Confidence. Freedom.
For people who prefer systems over inspiration.