For busy professionals with high standards who want an athletic, executive-ready physique that commands presence—with a simple, travel-proof system that adapts to packed calendars, client dinners, and real life.
No gym required • Weekly adjustments • Results Commitment
Years Avg. Client Engagement
Report Improved Performance
Typical Body Fat Reduction
Based on client surveys 2020–2024. "Client Engagement" reflects average length of coaching relationship among clients who continue beyond initial 12 weeks. "Improved Performance" is self-reported via post-program survey. "Body Fat Reduction" based on client-reported DEXA/InBody measurements from those completing program with 80%+ adherence. Individual results vary.
I work with a specific type of client. Be honest with yourself—this isn't for everyone.
You're a busy professional with high standards who wants visible change in 12 weeks
You travel, have dinners/events, and need a plan that holds
You value privacy, structure, and fast feedback
You're ready to invest and execute
You want personalized coaching, not generic programs or cookie-cutter plans
You see your body as an investment, not an expense
You're looking for the cheapest coach
You're unwilling to track basics or follow a system
You want "motivation" instead of accountability
You want casual, low-commitment coaching
You expect results without effort or lifestyle adjustments
You're shopping based on price alone rather than results and value
Still here? That means you're serious. Let's see if you're a fit.
Apply for a Private Gameplan Call5-minute application → qualify → private gameplan call
High-performers who rebuilt their bodies without sacrificing their careers
Software Developer • First-Time Lifter
"I'd never lifted weights before and was intimidated by the gym. Ian started me with the basics—proper form, breathing, core stability. Six months later, I'm squatting with real weight and actually looking forward to my sessions."
Marketing Director • Busy Schedule
"My work schedule is unpredictable—some weeks I'm swamped, others are lighter. Ian built flexibility into my program so I could adjust when things got crazy. I'm stronger than I've been in years, doing it in just 3 sessions a week."
Weekend Athlete • Surfer & Runner
"I surf and run regularly, but I was dealing with shoulder tightness and knee issues. Ian built a strength program that complements my sports. My shoulder and knee feel great, I'm surfing stronger, and I'm even running with better times now."
*Based on post-program client surveys 2020-2024. Some clients continued coaching beyond the initial 12-week program. Individual results vary.
The Pierce Protocol is an adaptive performance framework—not a one-size-fits-all program. Different phases exist to serve different goals: leaning out, building muscle, restoring recovery capacity, or refining body composition. Your path through the framework is determined by assessment, not guesswork.
Some clients start by leaning out. Some start by building muscle. Some start by restoring recovery or movement capacity. The emphasis depends entirely on where you are now and where you want to go.
You're not guessing where to start — placement is determined after assessment.
This is private consulting delivered asynchronously—built to fit executive schedules, travel, and real life.
You submit body composition, performance, and adherence data in the app. Simple, structured, and specific.
Training, nutrition targets, travel adaptations, and recovery priorities updated based on your check-in data.
Written clearly in-app: sets, reps, rest, tempo, plus substitutions for travel or home training.
Direct access for friction points: travel, dinners, missed sessions, fatigue, soreness—within defined response windows.
Upload videos for key lifts and movements to improve safety and performance. Clear, direct feedback.
One clear focus each week: waist trend, strength markers, adherence consistency, energy and recovery.
Logic-driven, not hype-driven. Here's what makes this different.
Decisions are based on real inputs, not templates. Your program adapts to you.
Check-in data drives weekly plan updates. You're never following a stale program.
Travel, schedule chaos, and business dinners are planned for—not treated as failures.
Structure and accountability eliminate drift. Consistency is built into the system.
Strength, body composition, and energy are built together—not traded off.
Results are stabilized so progress doesn't rebound. You learn to maintain independently.
You're not buying workouts. You're buying outcome management: decision-making, accountability, and weekly optimization.
The complete system busy professionals use to reach a lean and powerful physique. Actionable strategies, meal templates, and training protocols—yours free.
From where you are to peak performance, step-by-step
Exact meal structures that keep you lean and energized
Stay on track when life gets unpredictable
Four proven phases that lock in habits, dial up intensity, refine body composition, and stabilize your new standard
The 12-week structure is the execution container; emphasis within it depends on the individual.
Weeks 1-3
Structure creates freedom—not restriction
Build the foundation with structured habits and sustainable routines. Stop fighting your schedule—make consistency automatic.
Precision macro setup tailored to you
Recovery protocols installed
Movement patterns rebuilt
Weekly schedule you can repeat
The Result
Energy Stabilizes, Cravings Drop
Weeks 4-6
Turn consistency into unstoppable momentum
Fat loss speeds up as volume and precision tighten. People start noticing—you start believing.
Strategic volume increase
Data-driven macro refinements
Strength rebounds faster
Travel protocols keep you on track
The Result
8-12 lbs Fat Loss, Strength Up
Weeks 7-10
Where good becomes great
Elite leanness through precision and discipline. You see the person you've been visualizing.
Strategic cardio accelerates fat loss
Precision macros sharpen physique
Habits 100% automatic
Visible definition emerges
The Result
12-15% Body Fat, Peak Discipline
Your New Baseline
Where being lean becomes automatic, not effortful
This is where the identity shift happens. Your thermostat resets. Leanness becomes your new normal—maintained through travel, stress, and real life.
Maintenance guardrails prevent rebound
Relapse prevention system built in
Identity-based standards locked in
Sustainable systems you run forever
The Result
Maintain Results Long-Term
Discover exactly where you are on your transformation journey and get a personalized roadmap for achieving an executive-ready physique
Most professionals fail because they try to change actions without changing identity
You lose 20 lbs, then regain 25. Why? Because your identity thermostat is still set to your old self. Like a room temperature returning to 72°F, your body returns to your identity's set point.
The Pierce Protocol is a structured performance framework that installs a repeatable identity + systems approach. Every decision is guided by assessment, not guesswork. You become someone who is lean, not someone trying to get lean. Your new set point becomes automatic—maintained through travel, stress, and real life.
"You don't rise to the level of your goals. You fall to the level of your identity."
That's why our assessment measures Identity & Mindset first—it's the #1 predictor of transformation success.
5 key factors assessed
5 key factors assessed
5 key factors assessed
In 5 minutes, you'll discover:
If you can't measure it, you can't manage it.
Evidence-based methodology backed by certifications, education, and real-world results
ACE Certified + 6 nationally accredited certifications + evidence-based methodology
Full-time coaching experience
Level 1 Certified, habit-based coaching
Specialized in C-suite time constraints and lifestyle optimization
I've worked with executives, entrepreneurs, busy professionals, and high-achievers across industries—from VPs and founders to attorneys and consultants. These are people managing demanding careers, leading teams, and making high-stakes decisions daily. They don't have time for guesswork.
1-on-1 Coaching Hours
Industries Served
Clients Transformed
Years Experience
A professional accountability standard that reflects confidence in the Pierce Protocol
If you meet the agreed-upon adherence metrics and we do not see measurable progress by Week 8, you will receive an additional four weeks of coaching at no cost.
Training completion — 90%+ of assigned sessions completed as programmed
Nutrition compliance — Following prescribed targets consistently
Check-ins and communication — Weekly submissions on time with complete data
Strength
Increased weight, reps, or performance on key lifts
Body Composition
Documented changes in measurements, weight trends, or visual progress
Performance
Improved athletic capacity or work capacity
Recovery
Reduced discomfort, improved mobility, better energy
This is a results-driven consulting relationship, not a transactional fitness product. When you execute the system, we stand behind the outcome.
Apply NowApply • Qualify • Call
Most executives don't realize how much their productivity loss is actually costing them
Directional estimate. Conservative assumptions. Built to help you quantify the cost of low energy.
Most executives report 10-20 hours per week of suboptimal performance due to fatigue, poor recovery, or stress
Based on your inputs
Compounding each month
That's your real cost of inaction
This doesn't even account for missed opportunities, career stagnation, or health issues down the line.
Every week you delay is another week of lost productivity, missed opportunities, and compounding fatigue. Let's map out your customized protocol on a Gameplan Call.
I intentionally limit how many clients I work with at a time to maintain response time and quality.
My number. My responses. If you message at 11 PM about a travel adjustment, I'll see it by morning.
Small roster = I review every check-in, every message, every photo. Nothing gets missed.
Client gets stuck in London for 3 extra days? New plan by morning. That's the standard.
I'd rather have 30 clients killing it than 300 getting mediocre attention.
Fit matters. Not everyone is accepted. If your answers during the application don't indicate commitment or alignment with how I coach, I'll refer you to other resources.
Apply • Qualify • Call
Trusted By Professionals Worldwide
Track Your Progress
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24/7 App Access
Expert Coach: Ian Pierce
I only accept a limited number of clients each month to ensure every professional gets the 1-on-1 attention they deserve
Monthly Intakes
Minute Gameplan Call
No Obligation
Limited spots available each month
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"Action builds clarity. Structure creates freedom."