THE PIERCE PROTOCOL

The 12-Week Executive Performance System

A structured 12-week performance system for busy professionals. Custom programming, nutrition coaching, and 24/7 accountability — designed around your schedule, your travel, and your goals.

3-5

Sessions Per Week

Weekly

Adjustments

Travel

Proof System

Results represent past clients; individual results may vary.

The Framework

Four Phases. One Outcome.

Each phase builds on the last — no random workouts, no guesswork. Just a proven progression.

1

Foundations

Movement assessment, baseline metrics, and habit scaffolding. We build the system that fits your real schedule.

2

Acceleration

Progressive overload, deficit cycling, and travel-proof protocols. Results become visible and momentum builds.

3

Optimization

Fine-tuning macros, advanced periodization, and peak physique programming for boardroom presence.

4

Integration

Exit with your personal playbook — repeatable templates, maintenance protocols, and lifetime independence.

Investment

The Pierce Protocol

12 weeks of 1-on-1 coaching with customized programming, nutrition guidance, and 24/7 accountability — built for professionals who can't afford to guess.

$3,997

12-week transformation program

Apply for a Strategy Call
Success Stories

What Clients Say About The Program

Real feedback from professionals who've completed the transformation

"I've hired the best trainers money can buy in three countries. Ian's program is the only one that produced results I could maintain while running a portfolio. The ROI on this investment is absurd when you factor in the confidence, energy, and focus it gave me during our fundraise."

James W.
Private Equity Partner, Boston

Transformation Metrics:

Weight Lost 35 lbs
Body Fat -8%
Duration 16 wks
Maintained for
2+ Years

"Running two back-to-back acquisitions with constant international travel, I had zero time for complicated meal prep. Lost 28 lbs in 14 weeks with simple protein targets and deficit cycling. Phase 3 taught me how to maintain through deal stress without rebounding."

Tom H.
M&A Consultant, Tech Industry

"On the road 200+ days/year across APAC markets. Hotel gyms, client dinners, 14-hour flights. Ian made every scenario work with simple substitutions. 31 lbs down in 18 weeks, maintained through Q4 earnings season. No more hiding behind the podium during presentations."

Carlos M.
Regional Sales Director, Manufacturing

"Managing consulting projects with 60-hour weeks. Could barely stay awake in 3pm meetings. Lost 19 lbs in 10 weeks, but the energy shift was immediate—week 3 I stopped needing afternoon coffee. Now I'm the one still sharp at the whiteboard during marathon strategy sessions."

Lisa D.
Strategy Consultant, Big 4 Firm

"Running financial planning for a public company during audit season. Check-ins took 5 minutes Sunday morning. Adjustments in the app by Monday. 26 lbs gone in 13 weeks without missing a single board meeting or earnings call. The 24/7 accountability was worth 10x the investment."

Robert K.
CFO, Public Tech Company
4.8/5
Average Rating
143+
Professionals Coached
97%
Report Sustained Results
12 wk
Core Program Length

Ready to Build Your System?

The goal isn't to be perfect. It's to make progress automatic.

Apply for Your Spot in the Pierce Protocol

Complete our application to see if you qualify for 1-on-1 coaching. We'll help you identify what's holding you back and create your roadmap to executive performance and an athletic physique.

1

Identify what's holding you back

2

Apply the system to your schedule

3

Get your roadmap to peak performance

Apply for a Private Strategy Call

Selective application • See if you qualify

What happens after you apply:

5-step application (3–5 min) Instant results Book your strategy call

Complete your application to book a 15-20 min strategy call.

"Action builds clarity. Structure creates freedom."